8/11/2023 0 Comments Dr. daniel schwartz![]() What has your career in medicine and your work at QxMD taught you about patient engagement?One of the problems we face with patient engagement is that it is often most challenging to connect with the sickest patients, the exact group of individuals where we stand to gain the most. Physicians and patients have different uses for mobile tech. Offer the nurse or doctor a product they can use today, with no barriers. The best strategy is to target the end user directly. Trying to integrate with hospitals can be extremely challenging due to many internal barriers. One strategy that I would suggest to other health IT developers is to avoid having to integrate with larger institutions, at least initially. Too often we see products that serve anyone but the actual physician. ![]() What that taught me is that if you build something that caters to the individual physician, they will love it and will love you for it. ![]() We discovered, specifically with the launch of the iPhone, that if you build something easy to use that solves their problems, physicians will flock to it. What drives providers to use it and what barriers did you face?Physicians are often criticized as technophobic and what we’ve discovered is that this position is entirely incorrect. ![]() You’ve seen health technology and its adoption change over the past few years I’m sure. We can raise the bar in healthcare on a global scale with a solution which is reasonably easy to build and implement. But for me, when we hit the milestone of surpassing one million healthcare providers using our platform, it was for me, wow, this mobile revolution is an unbelievable opportunity. As one doctor, I am able to have an impact on a community of people, which is fantastic. One challenge with QxMD was to achieve tremendous reach on a global scale. We know published research is an incredible source of valuable and reliable information – if we can get ground-breaking work applied more quickly at the point of care, we will see change on a massive scale. READ, a Flipboard for healthcare, is a project designed to ensure that physicians and other healthcare providers read the research that changes practice. READ (iOS, Android, web: http ///read), is our most ambitious product and one that I am most excited about. Can you describe some of your key milestones? What are some challenges you faced in developing QxMD?The opportunity today is truly unique: a small group of people can really impact the world with a modest budget and a great set of ideas. We may not have invested $100 million in one drug what we’ve done through QxMD is far simpler than that. But better application of existing knowledge is going to be truly revolutionary for the improvement of healthcare. The question I wanted to answer is: how can we take advantage of the fact that people have these mobile devices in their pockets and are willing to take 5-10 minutes to learn about something at the point of care? Knowledge translation is really important to me: how do we take what we know and get people applying it? While I would love cures for rare diseases, that’s a very hard problem to solve. What inspired you to create QxMD?What I found was a large number of clinicians were adopting mobile devices and they had this clear desire to increase the amount of evidence-based medicine they were applying in their practice.
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